Nazia Siddiqui is the founder, CEO & designer of Transcend and fell in love with the natural fabrics, hand-crafted textile art like embroideries and prints while living in India. Nazia loved going shopping with her mom to the markets whenever she needed clothes. She remembers going to the bazaars together, picking out the fabric and trims, and bringing it back home where she would watch her mom expertly cut and sew an outfit that they designed together. 

Nazia moved to the United States when she was 15, and suddenly lost access to readily available natural fabrics, hand-crafted embroideries and artisans whose work she so admired. Shopping in America meant going to the malls and picking outfits from fast fashion stores like H&M and Zara. She could no longer find beautiful, artisan made pieces anymore. That's when Nazia decided to build a brand to make products made by artisans who typically lack access to sales and marketing channels, accessible to the rest of the world.

Nazia launched Transcend in 2020, as a brand that is deeply rooted in the principles of sustainability and ethics. From Day 1, Transcend has only used plastic-free fabrics, biodegradable and recyclable packaging, paid living wages and given back bonuses directly to the makers and artisans who brought the brand's beautiful pieces to life! Check out our ethos here.