Transcend has been an idea that started when I was in my mid-teens living in India and wanted to be a fashion designer. I loved going shopping in India with my mom to the markets whenever we needed clothes. Shopping in India is quite an experience. I would go to the bazaars (an area bustling with hundreds of small businesses), pick out the fabric and trims, take it to my trusted tailor, give my custom measurements and then was asked to pick up the outfits in a few days. I knew the difference between chiffon, silk and linen in my early teens! I absolutely loved exploring the yards and yards of beautiful fabric at the markets.
I moved to the US when I was 15 and one of the first things I noticed was the vastly different styles in clothing. I went from seeing bright colors and embroidery all around me to basic jeans, t-shirts and sweatshirts in San Diego. Don't get me wrong - I've grown to love my basics and athleisure but even now it's hard to find a dress I love. I realize that stores offer the few options that a buyer somewhere decided to stock without really knowing what I, as a customer want. Representation matters even in clothes, and with Transcend, I wanted to make high quality embroidery and prints accessible to women through timeless silhouettes.
As a new brand founder, I believe it’s in my power to do things the right way. Transcend is deeply rooted in the principles of sustainability and ethics and this year, our goals are to use natural and sustainable fabrics, preorder business model to prevent inventory waste, use sustainable packaging and give back 2% of our revenues directly to the makers and artisans who brought our beautiful pieces to life!
Founder & CEO, Transcend